Fitbit vs. Apple Watch: What’s the Difference?

Read our smartwatch comparison to help you decide which smartwatch might be the best for you. With new updates and versions of each, you might be wondering how each device has evolved over time. Trademore tackles the Fitbit vs. Apple Watch debate to help you find the right match.

Apple Watch

The Apple Watch is a device that is less fitness focused, although it can provide health-specific statistics similar to those of a Fitbit. All five generations of Apple Watches connect to iPhones to deliver notifications, send simple messages and even make phone calls. An Apple Watch can accomplish more versatile tasks than a Fitbit due to its advanced operating system. In fact, its versatility is one of the biggest appeals of purchasing an Apple Watch. With this device, you can do anything from ordering a pizza to unlocking your garage door. It is meant to function as a complimentary device to your iPhone should you be in need of simple, yet convenient tasks.

Much like the Fitbit, there are great health-related features the Apple Watch can offer, such as step tracking, a waterproof interface in the event you go for a swim and even heart rate tracking. Depending on how much you need these additional features, this is definitely an advanced smartwatch in comparison to some of the Fitbit products. You should however expect to see a higher retail value on an Apple Watch in comparison to a Fitbit, which is a more budget-friendly device. Check out some of the available Apple Watches on Trademore, here.


A Fitbit can be best described as an activity tracker. There are various editions of the Fitbit that you can purchase, ranging from their basic and original Fitbit, to the Fitbit Ionic, the company’s first smartwatch. This smartwatch is optimal for people who are interested in their health activity. Whether that looks like tracking your steps throughout the day, tracking your calories or even your heart rate, Fitbit products make it easy to keep track of what matters most to you.

Many of the popular features that Fitbit devices provide include: guided breathing, waterproof material, GPS as well as Android/iOS/ Windows compatibility. Multiple Fitbit models are also able to connect to a computer to charge the device and download or save your account data into folders.

Since there are so many versions of the Fitbit to choose from, it will be important to decide what features of the Fitbit will benefit your lifestyle the most. If you’re not interested in the simple design and interface of a Fitbit, like the Fitbit Alta HR, you might want to look into a newer model with a larger screen, like the Fitbit Versa, which gives you on screen workouts and allows you to access some of your favorite apps.

We hope this smartwatch comparison proves useful as you search for the best smartwatch to suit your needs. Regardless of which you decide between, both offer great features to improve day-to-day tasks as well as overall convenience when you don’t want to reach for your phone. For more tips and tricks as well as other news related to the latest phones and devices, be sure to check out our blog.

Trademore has no connections, affiliations, partnerships or sponsorship agreements with the companies, entities, services and/or products mentioned in this blog post. The opinions, thoughts, views and expressions made within this blog post are independently created by and attributable to Trademore authors and/or contributors.